Domestos partners with UNICEF on ‘See-Through Loo’

Did you know over one third of the world’s population don’t have access to a basic toilet? Something the rest of us take for granted. Since 2012, Domestos has been working with UNICEF to help change the lives of 6 million people living without basic hygiene and sanitation.

Domestos see through loo at Bondi Beach Domestos partners with UNICEF on ‘See-Through Loo’ to improve sanitation

In 2016 we continued our campaign in Australia to raise awareness of the global sanitation crisis and the particular impact it is having on women. One in three women do not have access to a toilet and are forced to go out in the open. Not only can this lead to disease but it also makes them vulnerable to harassment and assault and even affects school attendance - contributing to the cycle of inequality and poverty for women in developing countries.

To help Australians understand the experiences of these women, Domestos installed a ‘See-Through Loo’ on iconic Bondi Beach, giving people a unique glimpse into what it feels like to go to the toilet with everyone watching. The campaign highlighted the urgent need to improve sanitation and encouraged Aussies to contribute directly to Domestos and UNICEF’s sanitation programmes around the world.

“Having access to clean, safe, sanitation and hygiene is something we often take for granted. The Domestos See-Through Loo helped to give people that ‘aha’ moment of what it’s like to feel exposed and vulnerable - an experience which is a reality for many women throughout the world.”

Krstina Nicolai, Brand Manager

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