The Vaseline Healing Project
Improving the health and lives of people affected by poverty and emergency situations
There are many ways in which our brands can have a positive impact on society through partnerships, while simultaneously contributing to Unilever’s business growth.
Vaseline, for example, has embarked on a mission in partnership with Direct Relief, an international humanitarian aid organisation dedicated to improving the health and lives of people affected by poverty and emergency situations. Through our partnership, The Vaseline® Healing Project, we aim to help heal the skin of 5 million people by 2020 and have already reached over 2.5 million people.
For people living in areas of crisis or disaster, the simplest skin conditions can turn into serious issues that make it hard to do the most basic everyday things. According to a survey by Direct Relief, 67% of health workers on the frontline say that preventable skin conditions keep people from doing ordinary things like attending work or school.
In an effort to bring dermatological care to these individuals, Vaseline is drawing on its more than 140 years of expertise in keeping skin healthy - and the Vaseline Healing Project harnesses the scale and trusted capability of the brand to help those who need it. The Vaseline Healing Project has donated over 1 million Vaseline products to individuals through Direct Relief’s partner network of clinics and hospitals worldwide.
Making a difference locally
Additionally, the Vaseline Healing Project is deploying skin health training to local health care workers and sending teams of dermatologists and doctors on medical missions equipped with medicines, supplies and Vaseline products. In 2018, our Australian Vaseline team helped the Vaseline Healing Project travel to East Java to provide education and treatment for sufferers of leprosy.
As Oliver Penn, Assistant Brand Manager, ANZ Skincare explains:
“Australians and New Zealanders believe in doing good, so localising The Vaseline Healing Project and engaging with them was crucial. By traveling to Indonesia at the end of 2017, we were able to share the important work of the Vaseline Healing Project within our neighbouring countries and show people the difference they can make by purchasing a tub of Vaseline.”