Building body confidence and self esteem
The Dove Self Esteem Project
Dove is on a mission to create a world where beauty is a source of confidence not anxiety and to help improve the self-esteem of girls and women so they can reach their full potential in life. Dove is the number one provider of self-esteem esteem education in the world. So far, in Australia & New Zealand we’ve reached over 764,000 young people with Dove Self-Esteem workshops run in partnership with the Butterfly Foundation (Australia) and Life Education (New Zealand).
We continue to expand the program across both countries, including rolling out digital resources to increase its reach. This year, in a world first, Dove and Cartoon Network’s beloved children’s show Steven Universe have banded together to build self-esteem and body confidence in children through a brand-new series of six short animated films.
Working with the Dove Self-Esteem Project, all the new series content was carefully co-created and grounded in scientific evidence by body image expert, Dr Phillippa Diedrichs at the Centre for Appearance Research at the University of the West of England.
Every year our employees also have the opportunity to take part in ‘Dove Day’ and experience first-hand the impact of the Dove Self Esteem Project. Since 2016, our passionate employees have helped run self-esteem workshops at schools across Australia and New Zealand reaching over 1592 young people. Tessa Black, Brand Manager Dove explains –
“Dove has a very strong purpose to build self-esteem and body confidence and for me it’s such an inspirational brand to work on because you see the real difference we can make. With 6 out of 10 girls telling us the way they look holds them back from participating in activities like sport and even putting their hand up in class, the Dove Self Esteem Project is helping the next generation of women develop a positive relationship with the way they look.”
Lynx - #FindYourMagic
The Lynx Find Your Magic campaign challenges traditional notions of masculinity and embraces individuality, fighting the labels that prevent men from expressing themselves. It was developed with the idea that nine out of 10 women find guys most attractive when they are comfortable being themselves and encourages each individual to embrace what makes them unique.
In 2017, Lynx also partnered with Movember to help raise awareness and funds to support men in living happier, healthier and longer lives. Lynx launched a limited-edition Movember-themed body spray and shower gel raising support and money for the great cause.
The body spray and shower gel were available at supermarkets and pharmacies nationally, with five cents from each purchase going directly to the Movember Foundation. Additionally, throughout the month of Movember, LYNX will donated five cents for each purchase across their entire product range.
Find out more about how we’re challenging stereotypes in advertising and how we’re building the business case for sustainable living brands.