Love comes in all flavours
Our brands and Pride & Allies network are creating positive change
Rainbow Tick is an organisation which awards certification to businesses who complete a comprehensive Diversity and Inclusion certification process. As part of this process, Rainbow Tick sensitively evaluates an organisation’s level of LGBTI+ inclusion and, where there are deficiencies, make evidence-based recommendations for change. The certification is in recognition of the workplace understanding, valuing and welcoming sexual and gender diversity.
At Unilever ANZ we believe in the importance of workplace diversity and we are focused on providing a supportive and inclusive environment for all employees regardless of their sexual orientation or gender identification. Our newly achieved Rainbow Tick helps us to support our goal to enable all employees to bring their best authentic self to work every day.
The Ending HIV Big Gay Out festival is one of New Zealand’s largest Rainbow Community events, attracting annual crowds of more than ten thousand people, and this year marked the 20th anniversary of the festival. Partnering with the New Zealand Aids Foundation, our Ben and Jerry’s team donated their time to scoop ice cream and take ‘pay what you feel’ donations, raising nearly $3000.
Our Pride & Allies network also took part in the annual Sydney Mardi Gras parade, volunteering their time to ensure the safety and enjoyment of festival participants. The team was responsible for managing parade entrants and floats during set up.
Each year we recognise and support Wear it Purple Day and the International Day Against Homophobia, Transphobia and Biphobia in both Australia and New Zealand, and we are also working towards certification through Pride in Diversity in Australia.
Ben and Jerry's, in partnership with Australian Marriage Equality (AME), mobilised Australians and rallied in support of marriage equality in the lead up to the 2017 postal survey on marriage equality.
Throughout its 35-year history, Ben and Jerry's has supported equal rights for all people. Social causes are at the heart of the Ben and Jerry’s business and we continue to push for all citizens around the world to be able to live their lives without fear of discrimination.
In 1989, Ben and Jerry's was one of the first major employers in their home state of Vermont to offer benefits to the domestic partners of their employees – including same-sex couples. In Australia, Ben and Jerry’s have been rallying support for marriage equality since 2013, with their I Dough, I Dough flavour and a number of campaigns over the years.
In 2017 Ben and Jerry's banned two of the same flavoured scoops in all scoop stores until marriage equality came into effect in Australia. No marriage equality meant no same flavour scoops, because love comes in all flavours. The campaign was highly successful with a 1.5 billion global audience reach and media attention both nationally and internationally – all helping raise awareness and support for marriage equality.
The postal survey asked Australians the question: "Should the law be changed to allow same-sex couples to marry?" The survey returned a resounding YES vote, with 61.6% of voters in support of marriage equality. Off the back of the announcement, the marriage equality bill was passed, legalising same-sex marriage and proving that values-led business can be a huge catalyst in driving action for social justice in society and creating positive change.
Imogen Rugg, former Marketing Lead for Ben and Jerry’s Australia & New Zealand was thrilled with the result:
“We were scooper happy to be able to join thousands of Australians in the campaign for marriage equality. Ben & Jerry’s has a long history of believing that love comes in all flavours and the resounding result from Australia is a momentous result.”
Find out more about how we’re championing a diverse and inclusive business.