Health and wellbeing

We’re determined to use the scale and reach of our brands and programmes to improve people’s health, wellbeing and inclusion. Not just through better, more innovative products, but by tackling the barriers that so often hold people back.

Learn more about our global activity here and check out the progress we’ve made in Australia and New Zealand below.

Increasing body confidence and self-esteem

Two decades ago, Dove took a pioneering step to change the culture of beauty advertising with the launch of its Campaign for Real Beauty. Discarding stereotypes, the brand broke with convention by featuring real women instead of models in its ads – a move that resonated with audiences all over the world.

Since 2004, Real Beauty has challenged how women are represented in the media, highlighting digital distortion, and encouraging the beauty industry and society at large to face up to the harmful impact unrealistic depictions have on women and girls. And in a crowded beauty landscape, it’s helped Dove win consumers’ loyalty and affection.

As part of this work, the Dove Self-Esteem Project was created. It stems from a vision where beauty is a source of confidence, not anxiety – helping young people reach their full potential through the delivery of body confidence and self-esteem education.

In Australia and New Zealand, workshops are run in partnership with the Butterfly Foundation (Australia) and School Kit (New Zealand), and have reached over 2.29 million Australian kids and 143,000 Kiwi kids. This contributes to the nearly 70 million young people we have reached globally.

Each year, our employees also have the opportunity to take part in Dove Day – an opportunity to experience the impact of the Dove Self Esteem Project, first-hand. Since 2016, our passionate employees have helped run self-esteem workshops at schools across Australia and New Zealand, reaching over 3,100 young people. Collectively, the Dove Self-Esteem Project aims to reach over 2.8 million Australian and Kiwi kids by the end of 2024.

Teachers and parents are also able to download self-esteem education tools via the Dove website. These include toolkits on helping young people navigate social media, and the harmful nature of toxic beauty advice and digital distortion.

Empowering Aussies and Kiwis to move more

At Rexona, we believe in the power of movement to transform lives and that everyone should be able to experience the incredible physical, mental and social benefits movement brings.

However, society dictates who can and can’t enjoy the benefits of movement. Social prejudice and discrimination based on our race, gender, sexuality, age or ability fuels self-doubt, impacting our confidence to move.

Our goal is to broaden society’s definition of what a ‘mover’ looks like. By giving those who do not meet society’s expectations a platform to be seen, we are able to inspire others with the confidence to move beyond their limits – whoever you are, however you move.

Through our Breaking Limits Program, Rexona is empowering people with the confidence and opportunity to move more and show the world that they are not done yet. To learn more about Rexona’s Breaking Limits program visit our webpage. 

Starting conversations that matter

Since 2017, LYNX has partnered with Movember to help raise awareness and funds to support mental health and suicide prevention, prostate cancer and testicular cancer.

Each year, during the month of November, a percentage of each Lynx purchase made via Coles will go directly to Movember, supporting their efforts to help men live happier, healthier and longer lives.