The Dove Self-Esteem Project was created from a vision where beauty is a source of confidence, not anxiety – helping young people reach their full potential through the delivery of body confidence and self-esteem education. In Australia and New Zealand, workshops are run in partnership with the Butterfly Foundation (Australia) and School Kit (New Zealand), and have reached over 1.9 million Australian kids and 102,000 Kiwi kids. This contributes to the nearly 70 million young people we have reached globally.
Each year, our employees also have the opportunity to take part in Dove Day – an opportunity to experience the impact of the Dove Self Esteem Project, first-hand. Since 2016, our passionate employees have helped run self-esteem workshops at schools across Australia and New Zealand, reaching over 2,400 young people. Collectively, the Dove Self-Esteem Project aims to reach over 2.34 million Australian and Kiwi kids by the end of 2023.
Teachers and parents are also able to download self-esteem education tools via the Dove website. These include toolkits on helping young people navigate social media, and the harmful nature of toxic beauty advice and digital distortion.