The switch to detectable black plastic is one in a series of moves as part of Unilever UK&I’s new #GetPlasticWise campaign, which is a holistic approach to rethinking plastic. The five-point plan aims to tackle plastic waste in the UK which in turn will help Unilever reach its global commitment.
Through focusing our efforts in five key areas, we’re working towards a closed loop where plastic stays within our plastic economy and doesn’t end up in the environment:
- Reducing plastic
- Using only recyclable materials and increasing use of recycled content
- Seeking alternatives to plastic
- Working in collaboration with partners
- Helping consumers better understand actions they can take.