Weis “Australian owned” claim
In early August 2017, Unilever announced that it had entered into an agreement to acquire Weis, an Australian ice cream business featuring a range of products including single bar ice creams, multi-pack bars, dairy-free sorbet tubs and frozen yogurt tubs.
Many products in the the Weis portfolio bear an “Australian owned” claim on their labels. While all Weis products will continue to be made in Toowoomba, Queensland, Unilever is a foreign-owned company and therefore the “Australian owned” claim will be incorrect following completion of the acquisition.
Unilever has taken immediate steps to remove the claim from all affected products. Revised label artwork for all affected products has been approved, and new labels will be placed in production during September 2017. Products with the revised labels will begin to be sold to our customers in early October.
Unilever is keen to address any questions or concerns about this issue. If you want to discuss the issue, please do not hesitate to contact us on 1800 888 449 or by email via this contact form found on our website at https://www.unilever.com.au/contact/contact-form/