OMO says dirt is good

Remember when you were a child? You were free to explore, returning home covered in dirt and other stains that you wore like badges.

Dirt is good!

girl playing with paint

Although it might sound strange for a leading laundry brand like OMO to say this, we believe, that this type of dirt is good: it's an important part of a child's development. It's how kids learn, express their creativity and even bolster their immune systems.

Enabling everyone to realise their potential

Working with leading academic experts in child development, we have dedicated ourselves to researching the value and benefits of experiential learning. The greatest concern amongst child development experts is increased ‘screen time’ in the 4 to 6pm timeframe – traditionally the time when school-aged kids would once have been involved in outside play. Instead of playing outdoors kids are spending their free time indoors.

OMO is dedicated to showing you that Dirt is Good – especially when it’s the result of your kids going out into the world to have fun, explore, learn and experience the very best the world around us has to offer. Not only will this help develop kids’ understanding of their world, the environment and nature, it will also shape their values, grow their confidence, benefit their health and ultimately help them reach important milestones.

Because we’re OMO the good news is that no matter how dirty your family’s clothes get, we will help ensure that they emerge white and bright again – so you and your children can go out and be as active as you like.

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