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How you can help “clean up” Australia when you shop at Coles this month


Unilever products including Rexona, Hellmann's, Dove, Tresemme, Omo and Magnum

Unilever Australia, maker of household staples including Omo, Rexona, TRESemmé, Dove and Streets ice creams, has partnered with Coles and Clean Up Australia to supply free Clean Up Kits to schools and communities across the country.

Between the 3rd and 30th of May, whenever shoppers buy one of Unilever's participating products at Coles supermarkets or online, 10 cents from each purchase will go to Clean Up Australia*. The participating products – including Omo, Rexona, Dove, Vaseline, Hellmann’s, and Magnum ice-cream pints - have two or more of the following characteristics:

  • Packaging contains more than 50% recycled plastic, or 30% recycled glass.
  • Packaging is recyclable.
  • Made in Australia with 100% renewable electricity.
  • Made with sustainably sourced ingredients.

Unilever Australia and New Zealand, Head of Country, Nick Bangs said, “From our iconic beaches, rich farmland and our native flora and fauna, Australia really does have it all. But we also have a serious waste problem, and climate change is causing devastating destruction to our environment and communities across the nation.

“We’re taking actions across our business to reduce our environmental impact - from redesigning packaging with recycled plastic to reducing our emissions by powering our factories with 100% renewable electricity. But we can’t do it alone and to tangibly improve the health of our country, we need all Australians to join us. We’re proud to be partnering with Coles and Clean Up Australia to help inspire and empower Australians to clean up, fix up and conserve our environment.”

This is the fourth consecutive year the initiative has run and with the help of Australians, $276,000 has been donated to Clean Up Australia. The donation has been used to supply free Clean Up Kits and resources to schools, youth groups and communities across Australia.

Clean Up Australia’s CEO, Jenny Geddes said, “At Clean Up Australia we often talk about the small steps individuals can take to improve the environment and here it’s a matter of small 10 cent donations adding up to something big and impactful. Last year Cole’s shoppers raised $100,000 through this campaign and it would be so wonderful to see that amount increase this year. This donation is critical to the work we do, as it enables Australians everywhere to get out and take positive, practical action to improve the environment any day of the year.”

Coles General Manager of Sustainability Brooke Donnelly said the retailer was proud to support the campaign for a fourth year in a row.

“We are pleased to again partner with Unilever and offer our customers a way to support the not-for-profit Clean Up Australia,” said Brooke.

“By simply purchasing one of these participating products in store or online, you will help provide thousands of Clean Up kits to members of the community who share our passion to protect the planet for future generations,” said Brooke.

This initiative is just one of many Unilever Australia is driving under its sustainability strategy (PDF 501.03 KB). In 2022, Unilever Australia and New Zealand became a Certified B Corporation, joining more than 6,000 organisations worldwide that have been externally validated for high standards of social and environmental performance, transparency, and accountability. To read more about the actions Unilever is taking to become a Certified B Corporation, see here.

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