Along with other leading organisations such as Australia Post, Blackmores, Nestlé, Officeworks and Woolworths, Unilever will use the label to actively work towards reducing the amount of recyclable waste going to landfill in Australia by increasing recycling rates.
The label aims to create greater transparency amongst industry, driving more sustainable supply chain models and outlining for consumers what product packaging is made from so that they can correctly recycle it after use.
“The Australasian Recycling Label has been the result of close collaboration and partnership,” Brooke Donnelly, CEO of APCO, explains, “We’re incredibly proud of this initiative and of our members who have already pledged their commitment. The broad representation across industries demonstrates the growing sense of sustainability awareness and commitment in the Australia business community.”
Unilever looks forward to working closely with APCO as we continue to work towards a circular economy as part of our commitment to reducing our environmental impact under the Unilever Sustainable Living Plan.