Sharing values & strengths
We welcome Weis’ strong, dedicated and passionate team to Unilever. Weis’ values align with Unilever’s vision to make sustainable living commonplace and its products will help meet increased consumer demand for ice cream made with premium ingredients.
Weis products are a subtle blend of real ingredients based on an original family recipe. You'll find Weis Bars all around Australia in convenience stores, milk bars and service stations. Multipacks, Frozen Yoghurts, Sorbets and Weis for Dessert ranges are stocked by major supermarket chains Woolworths and Coles and independent grocery stores.
Weis “Australian owned” claim
In early August 2017, Unilever announced that it had entered into an agreement to acquire Weis, an Australian ice cream business featuring a range of products including single bar ice creams, multi-pack bars, dairy-free sorbet tubs and frozen yogurt tubs.
Many products in the the Weis portfolio bear an “Australian owned” claim on their labels. While all Weis products will continue to be made in Toowoomba, Queensland, Unilever is a foreign-owned company and therefore the “Australian owned” claim will be incorrect following completion of the acquisition.
Unilever has taken immediate steps to remove the claim from all affected products. Revised label artwork for all affected products has been approved, and new labels will be placed in production during September 2017. Products with the revised labels will begin to be sold to our customers in early October.
Unilever is keen to address any questions or concerns about this issue. If you want to discuss the issue, please do not hesitate to contact us on 1800 888 449 or by email via this contact form found on our website at https://www.unilever.com.au/contact/contact-form/.
Les Weis re-created his father’s ice cream recipe and developed the Frutio Bar. Its popularity grew as did the flavours and products in the Weis range. Les, retired in 1995 after 38 years.
Weis Managing Director, Julie Weis said: “Our family made this decision because Unilever demonstrated their understanding of our brand, our products and how important our people and the Toowoomba manufacturing site are in ensuring Weis’ success into the future. In addition Unilever’s scale will enable greater market access and growth that will provide opportunities for our extended Weis family of staff, suppliers, customers and of course our wonderful consumers. “
Commenting on the acquisition, Weis founder Les Weis said: “Learning about the many Founders involved in Unilever’s business right from its original founder William Lever through to Australia’s Edwin Street has greatly encouraged my wife Val and I, and the family, that Weis will be in good company and under long-term care with Unilever. Val has always said to me ‘Business is like a wheelbarrow, it doesn’t go anywhere unless someone pushes it’ and I think Unilever will give Weis just the push it needs.”
Clive Stiff, Unilever Australia & New Zealand CEO said: “We are committed to providing Weis consumers and customers with the same exceptional products with the same high quality natural ingredients and we are pleased to be continuing its manufacturing operation here in Toowoomba. We look forward to welcoming Weis’ strong, dedicated and passionate team to Unilever.”