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Toni & Guy Mascolo opened their first hairdressing salon in South London in 1963. From then, we have been celebrating individuality. We believe nothing should get in the way of you defining yourself, your way.

Australia Toni and Guy packshot

Toni&Guy is about self-definition & self-expression, to be whoever you want to be. Born from a devout love of fashion, Toni&Guy products are inspired by catwalk looks and are used backstage to create standout hair looks for London fashion shows.

In 2018 Toni&Guy Australia launched new products set to change the way you take care of your bleached blonde hair – Purple Shampoo & Conditioner. Neutralise brassy tones and stay blonde longer. #thepurplepack

Get these great benefits with Toni&Guy Purple

  1. Neutralise yellow hues and brassy tones – infused with violet dye neutralise the yellow and brassy tones of blonde hair.
  2. Stay Blonde Longer - Purple shampoo helps beat colour fade & brightens bleached hair

Because hair is what makes your look fully unique, Toni&Guy empowers to define your look from the hair down, so you can make a statement & stand out from the crowd.

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