We’ve built a strategy to help us achieve our purpose of making sustainable living commonplace.
Our strategic focus
To realise our vision we have invested in a long-term strategy of divisions and brands that deliver growth to the benefit of all stakeholders.
Growing the business
- Capital efficiency
Improving health and well-being
- Health and hygiene
- Fairness in the workplace
- Opportunities for women
- Inclusive business
Reducing environmental impact
- Greenhouses gases
- Sustainable sourcing
Our long-term strategic choices
- Category choices
- Active portfolio management
- Building a Prestige business
Brands and innovation
- A focused approach to innovation
- Driving efficiency and margins
- Increased investment in digital marketing
- Routes to market
- Emerging markets
Agility and cost
- Zero-based budgeting
- Manufacturing base and overheads
- Leveraging scale
- Attracting talent
- Developing talent
- Values-led and empowered
We deliver consistency in underlying sales growth, core operating margin and free cash flow by continuously investing in our supply chain, our brands and marketing, our people and IT.
By investing in innovation we can grow our market share while also seeking to enter new markets and new segments.
We seek continuous improvement in our world-class manufacturing to drive cost savings and higher returns, providing extra fuel for growth as cash is redeployed in new strategic opportunities.
Growth that’s responsible involves having a positive social impact and reduced environmental footprint, which is the essence of the USLP and is essential in protecting and enhancing our reputation.
Our business model
Unilever believes profitable growth should also be responsible growth. That approach lies at the heart of our business model, driven by sustainable living and the USLP. It guides our approach to how we do business and how we meet the growing consumer demand for brands that act responsibly in a world of finite resources.
Our business model begins with consumer insight that informs brand innovation, often with partners in our supply chain, to create products we take to market supported by marketing and advertising across a range of distribution channels.
Societies are dynamic. We not only need insight into trends, but also the ability to predict them in order to maintain our competitive advantage.
We work with governments, NGOs and other stakeholders to drive change that’s good for society and good for business, and we work with partners in our supply chain, to create innovations in products and packaging.
Our R&D mission is to build brands through benefit-led innovation unlocked by science and technology.
We have a €34 billion annual procurement programme including agricultural raw materials, 51% of which are sustainably sourced.
Unilever has the world’s No.1 FMCG supply chain according to Gartner. We operate almost 306 factories and have invested heavily in efficiency and eco-production.
We are centralising our operations with a network of global UltraLogistik control towers to improve customer service, cut costs and reduce CO2 emissions. We increasingly use hybrid vehicles and rail rather than road.
We use multiple platforms to achieve cut-through in a highly fragmented media. Effective digital marketing is essential and influences shopping at all stages of the decision-making process and through all channels.
We work closely with retailers to win in the market place, making sure our brands are always available and properly displayed, in all channels from supermarkets to e-commerce.