Antiperspirant deodorant activated by movement

Movement released freshness for even more confidence.

Rexona Motionsense™

People skipping in a gym class

Rexona, invented in Australia, has long been one of the world’s biggest deodorant brands. We know from our consumer understanding that people love its performance and its fragrance.

However, as with all deodorants, the fragrance slowly faded over the course of the day. The conventional wisdom was that there was nothing that could be done about that, but we developed a new technology to combat the problem.

How it works

Once applied, MotionSense™ microcapsules sit on the surface of the skin. As you move, underarm friction causes the capsules to burst, releasing immediate freshness.