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Dove Pro.age is committed to making a real difference to your skin’s condition and to give back mature skin and hair what they need right now.

The background to Dove Pro.age

For too long the notion of beauty has been ageist. We’ve been encouraged to think that beauty equals youth. The term anti-aging has been seen too often on beauty products promising to hide a woman’s age. Dove believes that beauty has not age limit and that every woman should feel comfortable in their own skin, no matter what her age. That’s why Dove created the Pro.age range of products. Dove Pro.age doesn’t promise to turn back the age clock, but its natural ingredients meet the specific hair and skin needs of more mature women.

Dove Pro.age Beauty Cream Bar

Dove Pro.age Beauty Cream Bar

With age, skin losses essential nutrients, becoming dull and tied looking. Dove Pro.age doesn’t promise to turn back the age clock, but its natural ingredients meet the specific needs of mature skin.  Dove Pro.age Beauty Cream Bar contains ¼ moisturising cream enriched with olive oil to help maintain the skin’s natural moisture barrier. It includes fine exfoliants to improve the skin’s texture, but is gentle enough for use on sensitive skin.

Dove Pro.age shampoo and conditioner

Dove Pro.age shampoo & conditioner

Dove Pro.age shampoo and conditioner are different. They have been designed to give ageing hair back what it need right now namely, extra fullness and thickness. In the shampoo a gentle cleansing system creates and maintains volume from roots to tips by gently removing build-up that can weigh hair down. The conditioner is a light weight conditioning serum designed to detangle hair, improve manageability and help protect from breakage to leave hair looking fuller and thicker. It is gentle on coloured treated hair and has been dermatologically tested.

Dove Pro.age Beauty Serum

Dove Pro.age neck & chest beauty serum

Dove Pro.age neck and chest beauty serum has been created to improve the appearance of fine lines and wrinkles. It works by combining active ingredients at the levels that will make skin look and feel better. It contains 9% soothing oils to immediately re-texture fine lines and wrinkles, 1% glycerine to hydrate and nourish the skin, improving surface cell renewal, and 1% olive oil to provide nutrients to your skin.

Dove Pro.age Day Moisturiser

Dove Pro.age day moisturiser

An advanced formulation of Glycerin (12%), SPF 15 and light-diffusing optics specifically designed to give your skin immediate radiance and lasting hydration. The Dove pro.age day moisturiser improves surface cell turnover minimising the appearance of age spots and wrinkles.

Dove Pro.age Beauty Body Lotion

Dove Pro.age Beauty Body Lotion

Dove pro.age Beauty Body Lotion gives your skin what it needs to look revitalised and renewed. AHA at significant levels (5%) improve surface cell turnover and re-texture fine lines and age spots, while Glycerin (13%) and olive oil add critical hydrating nourishment .

Dove Pro.age Rich Body Cream

Dove Pro.age Rich Body Cream

Specifically designed to nourish very dry skin, which is one of the most common issues with mature skins, Dove Pro.age Rich Body Cream uses rich emollients, glycerin and Olive Oil to deeply condition the skin, add nourishment and improve cell regeneration.

Dove Pro.age Foaming Facial Cleanser

Dove Pro.age Foaming Facial Cleanser

A deeply hydrating cleanser with active ingredients including Glycerin (30%) Emollients (6%) and Olive Oil (1%) . It gently cleanses your skin while optimising surface cell turn over providing the hydrating nourishment your skin thirsts for.

Dove Pro.age Beauty Care Body Wash

Dove Pro.age Beauty Care Body Wash

Dove Pro.age Beauty Care body Wash is different. It works by combining ¼  moisturising cream and active ingredients at levels that will improve skin surface cell turnover while gently cleansing. It contains 5% glycerine to add hydrating nourishment and help skin keep it, 10% natural sunflower seed oil which is rich in essential lipids to help strengthen skin’s moisture barrier and 1% olive oil to provide additional care to your skin.

Dove Pro.age hand cream

Dove Pro.age hand cream

Dove Pro.age hand cream has been created to give your skin back what it needs: improved surface cell turnover and plenty of rich hydrating nourishment and protection to help improve the appearance of age spots and wrinkles. It works by combining active ingredients at the levels that will make skin look and feel better. With 4% AHA to help re-surface skin, 2% glycerine to add critical hydrating nourishment, 1% olive oil to provide nutrients to your skin and SPF 5 to help prevent sun damage.

Dove Pro.age Night Cream

Dove Pro.age Rich Night Cream

A targeted night cream intended for use on dry skin that lacks elasticity. A mixture of emollients (35%) that deeply conditions to fortify the skin and glycerin for deep moisturisation, will make a real difference in your skin condition.