Dirt is good!
Although it might sound strange for a leading laundry brand like Omo to say this, we believe, that this type of dirt is good: it's an important part of a child's development. It's how kids learn, express their creativity and even bolster their immune systems.
Enabling everyone to realise their potential
Parenting expert Michael Grose says: "Constructive play is an essential part of fostering inquisitive and strong minds and playing outdoors and getting dirty is key to normal development."
Lack of exposure to this kind of experience may put some children at a disadvantage. Instead of playing outdoors many kids are spending their free time indoors. The greatest concern amongst child development experts is increased 'screen time' in the 4 to 6pm timeframe, traditionally the time when school-aged kids would once have been involved in outside play.
Now more than ever Omo offers you choice
·Omo High Performance is packed with pre-treaters for stain removal.
·Omo Sensitive with no added perfumes or dye is the best option for people with sensitivities.
·Omo Small and Mighty Colour provides dual enzyme powered stain removal for coloured clothes ensuring your clothes are both clean and remain vibrant.
·Omo Small and Mighty Quickwash is a 3x concentrate liquid detergent specially formulated for use in eco or quick wash cycles.
Omomatic laundry detergent is for those with front-loading machines. (In New Zealand use Persil or Persil Low Suds laundry detergent.)
