Cholesterol & heart health
For more than 40 years Unilever has played a leading role in helping consumers maintain healthy hearts. Recognising Unilever as a world leader in nutritional research, the medical profession asked the company to create a healthy alternative to butter, lard and hard margarines. As a result our FLORA spreads were born. However, further developments have resulted in FLORA PRO-ACTIV spread which has been clinically proven to reduce the absorption of cholesterol and is supported by key scientists and health professionals around the world.
Did you know?
- About 17 million people die of cardiovascular disease, particularly heart attack and strokes every year.*
- High cholesterol causes a third of all cardiovascular disease worldwide.*
- By 2020, heart disease and stroke will become the leading cause of death and disability worldwide, with the number of fatalities likely to reach more than 20 million a year. By 2030 the figure will rise to more than 24 million a year.*
Studies estimate that on average a 10% lowering of cholesterol will reduce the risk of coronary heart disease by up to 20%.**
* WHO, The Atlas of Heart Disease and Stroke, 2004 **Tolonen H et al. Prevalence, awareness and treatment of hypercholesterolaemia in 32 populations: results from the Who Monica Project. Int J Epidemiol 2005;34(1):181-192.
Key facts
- Unilever is the world's leading manufacturer of margarine.
- About 12 million people around the world consume FLORA products.
- FLORA PRO-ACTIV spread has been approved by regulators in more than 20 countries.
- FLORA PRO-ACTIV spread has been endorsed by key scientists and health care professionals worldwide.
- A program of scientific research has established that the phytosterol esters used in FLORA PRO-ACTIV spread – which help lower cholesterol absorption – are safe and effective.
- FLORA PRO-ACTIV spread is the world’s best-selling cholesterol-lowering food brand.
