Unilever Australasia - OMOMATIC FAQ

• How is Omo Matic Small & Mighty different from other laundry liquids?
• Can I get Omo Matic detergent laundry as a conventional powder?
• Does Omo Matic laundry detergent contain optical brighteners?
• How much Omo Matic laundry detergent should I use?
• Is Omo Matic laundry detergent biological?
• Why do leading manufacturers of front loading washing machines recommend Omo Matic laundry detergent?

Choosing Omo Matic Small & Mighty is an easy way to reduce your impact on the environment without sacrificing great washing performance. Unlike most other environmentally friendly washing liquids, Omo Matic Small & Mighty Ultra Concentrate still gives excellent washing results. Omo Matic Small & Mighty can be used in front loading and high efficiency washing machines. In addition:

·  There are low sodium levels and no phosphates in Omo Matic Small & Mighty Ultra Concentrate.

·  Omo Matic Small & Mighty has been packaged in a smaller 475ml recyclable bottle which means less packaging, less energy required to transport the product, and less waste. (You'll get the same number of washes from a bottle of Omo Matic Small & Mighty Ultra Concentrate as you did from the traditional Omo liquid 1.4L bottle.)

Yes. If you prefer the original style of conventional powders which you measure with a cup rather than a scoop you should use Omo Matic conventional laundry powder available in a 4kg pack in Big W stores. 

In supermarkets such as Coles, Woolworths and IGA, Omo Matic laundry detergent is available in a concentrate powder and an ultra concentrated liquid. The concentrate powder has a number of benefits over traditional standard powders, including packaging in a size and shape compatible with modern laundries, a reclosable lid to prevent powder spillage and a convenient scoop to improve dosage control. When used at the recommended dosage, Omo Matic Concentrate laundry detergent results in 10% fewer chemicals entering our environment than when using the standard powder. Choosing Omo Matic Small & Mighty Ultra Concentrate liquid laundry detergent is an easy way to reduce your impact on the environment without sacrificing great washing performance.

Omo Mativ Concentrate Powder laundry detergent and Omo Matic Small & Mighty Liquid laundry detergent contain optical brighteners. These are ingredients which help to make fabrics look 'whiter and brighter'. The majority of laundry detergents contain optical brighteners. Note: Optical brighteners (OBA) are also called fluorescers or fluorescent whitening agents (FWAs).

To achieve optimum wash results the recommended dosage stated on the pack should be used.

Using too little detergent causes poor soil and stain removal, greying of whites and soil build-up in the machine. Using too much detergent is uneconomical and increases the risk of over-foaming and thus poor rinsing of clothes.

The term 'biological' is a European term used to inform consumers when a product contains enzymes. Products with enzymes are referred to, as 'biological' while products without enzymes are termed 'non-biological'. Omo Matic Concentrate laundry detergent and Small & Mighty liquid are a 'biological' as they contains enzymes. If you are looking for a non-biological product use Omo Matic Sensitive laundry powder or Omo Matic Small & Mighty Sensitive Liquid detergent.

Developed in conjunction with leading manufacturers, Omo Matic laundry detergent is specially formulated to produce the required level of suds using the correct dose of detergent. All manufacturers agree that the low sudsing formulation of Omo Matic laundry detergent delivers brilliant results every wash.