Dove Therapy Heat Defence
Dove have developed new Dove Heat Defence Therapy System, to repair and protect hair from the damage caused by heated appliances at every step of the daily haircare routine.
An innovative solution
77% of Australian women believe heated styling appliances are ‘extremely’ or ‘very damaging’ to their hair^ yet they continue to straighten and blow-dry everyday to achieve the hairstyle they want. These women are not willing to compromise on getting the look they want even when they know it’s damaging their hair.
The innovative Dove Therapy Heat Defence range, featuring a shampoo, conditioner and mist, offers a heat protection system that even leading salon brands can’t match. The System prepares hair for heat treatment and protects it as it is styled, leaving women free to enjoy beautiful healthy hair without all the damage – whatever their styling routine.
How the System works:
Every product in the new range contains Dove’s revolutionary patented serum with Heat Shield technology. Made up of millions of tiny droplets, the serum coats each hair strand in a protective film, dissipating the heat and reducing the temperature experienced by hair during styling and thus helping prevent the hair shaft from “cooking”.
Step one: wash & care
Start the heat protection process by washing and conditioning hair with Dove Heat Defence Therapy shampoo and conditioner - this protects hair and makes it more resilient to heat.
Step two: pre-style
Before blow drying spray wet hair with Dove’s Protect & Shine Mist to shield it from the heat of a hairdryer.
Step three: Style & shape
Once hair is dry, spray again with the Mist before further heat treatment and then make the most important decision of all …. pokerstraight or bed-head waves?
^Omnibus study October 2008.
