Beyond Stereotypes
Dove is raising awareness of the link between beauty and body-related self-esteem.
Dove supports self-esteem
The initiative continues an ongoing effort by Dove to fund programmes that raise self-esteem in girls and young women.
In 2006 Dove commissioned a study to explore self-esteem and the impact of beauty ideals on both women's and girls' lives.
The findings speak for themselves...
Only 1% of Australian women describe themselves as beautiful, one percentage point less than the global figure.
31% of Australian women are dissatisfied with their body weight.
81% of Australian women strongly agree that media and advertising set an unrealistic standard of beauty that most women can't ever achieve.
57 per cent strongly agree that women today are expected to be more physically attractive than their mother's generation.
Real women inspire women everywhere
The Dove Campaign for Real Beauty is a global effort that is intended to serve as a starting point for societal change and act as a catalyst for widening the definition and discussion of beauty.
The campaign supports the Dove mission: to make women feel more beautiful every day by challenging today’s stereotypical view of beauty and inspiring women to take great care of themselves.
